Media Packs can be a very useful way of judging the type of readers who purchase the publication
that you are interested in. They are aimed at advertisers in order to show them the demographic, class,
lifestyle etc of the readers in order that advertisers can judge whether or not this is a market that will be
interested in their products.
However, as a writer this information enables us to slant our submissions towards this group of people
and therefore to
attract the editor's eye.
Media Packs are free and available for most publications. Merely type the publication's name into a search
engine followed by the words "Media Pack". Usually a downloadable PDF file will appear. Some are more
The following is an example of a Media Pack that I downloaded in this Way.
Above: Media Pack for Evergreen.